3 New Cold Email Software in 2023
Discover the latest Cold Email software
We all know the feeling when you hear that dreaded “ding” signaling an incoming email. You don’t even have to check your inbox to know who it is. It’s always those pesky cold emails, trying to sell you something or get you to sign up for something.
But what if we told you there was a way to make these cold emails work in your favor? That’s right! With the help of cold email software, all those annoying messages can be turned into powerful tools for marketing and sales success.
Imagine being able to quickly craft personalized messages tailored specifically for each recipient and send them out with just a few clicks. No more copy-pasting templates over and over again!
Whether you need to reach out to cold prospects, send a follow up email to your customer, or keep track of deals, cold email marketing software can help you do it all. Of course there are other features from which you can benefit as well. These include features like analytics to track opens and clicks, lead scoring to prioritize leads, drag-and-drop email builders for quick setup, and more.
At EarlyShark, we believe that cold email tools can be used as a powerful strategy for marketing and sales when used correctly. But before you can get started on the right track, you’ll need a reliable cold email software. So here’s our top pick:
What is cold emailing?
Cold emailing is the art of sending messages to potential customers who may not even know you exist. While it might sound intimidating, cold outreach can be an effective way to reach your target audience – if done in a clever, funny, and engaging way. With some creativity and practice, crafting great cold emails can make all the difference in your outreach campaigns. Cold email apps make the process of writing, sending, and tracking mass email much easier. When using a cold email app, you can create custom email templates that you can reuse for similar campaigns. Outreach tools also provide analytics and insights on how your emails are performing, so you can make informed decisions about where to focus your efforts. Other features help you keep your mailing list up to date, and make sure your emails reach the inboxes of potential customers. With cold email software, you can turn a single message into an effective marketing campaign that will help you build relationships with prospects and increase sales.
Who uses cold email apps?
There are many types of users who can benefit from a cold email app. But they all share one common goal – to send effective, engaging messages to their target audience to foster relationships or increase sales. Here are 8 types of users thoroughly explained:
- Freelancers and small businesses – Cold email apps are perfect for freelancers and small businesses looking to establish relationships with potential customers or generate leads quickly and on a tight budget. These users often don’t have the resources or the time to create their own personalized templates, so they rely on cold email templates and automation tools to help them reach out to target audiences in an efficient way.
- Sales teams – Your sales team can use it in an effective way to engage with prospects and increase sales opportunities. They can easily automate their outreach campaigns using custom templates that are tailored for each customer segment, helping them save time while still delivering high-quality content.
- Startups and early stage businesses – Cold emailing tools can help starting companies with the creation of effective outreach campaigns, helping them build relationships with potential customers and generate leads in no time. This is also a cost-effective way to reach out to a wide audience without having to invest in expensive overhead.
- Social media marketers – Social media marketers have started using cold outreach as an additional way to reach out to followers and increase engagement on social media. Cold email apps make it easy for these users to craft personalized messages that match the tone of their brand’s voice, helping them engage with more prospects and showcase their work faster than ever before.
- Content and mail marketers – These type of entrepreneurs always look for new ways to reach their target audiences and increase engagement with their content. Cold emailing software allow them to easily create personalized messages that match the tone of their brand and help them capture more leads from potential customers.
- Digital agencies – Digital agencies can send customized emails to multiple segments or individuals quickly and efficiently, helping them build relationships faster than ever before. By pre-qualifying their leads, digital agencies can deliver more targeted content and save time while still maintaining a high level of customer engagement.
- Recruiters and HR professionals – Who hasn’t received a cold email from a recruiter? They’re an inexpensive and efficient way to reach out to potential hires, quickly communicating job opportunities and company values in a more engaging manner.
- Influencers – Influencers often have large followers or subscribers on their social media channels, but it’s often difficult for them to get new brand partnerships or sponsorships. Cold email apps allow influencers to send personalized messages to potential brands, showcasing their work and helping them get the attention they deserve.
8 benefits of cold email apps
- Increased reach: usinesses can reach potential customers that they otherwise would not be able to reach. By leveraging the expansive reach of email, businesses can expand their customer base by reaching more people in more places. For example, a business may decide to send out a marketing ampaign to its current customers as well as prospects located in different geographical markets with an offer for a new product or service.
- Lower costs: Cold outreach is much cheaper than other advertising and marketing methods such as direct mail, radio or TV spots. It is also less expensive than relying on costly sales reps or other resources that require additional investment. Additionally, cold emails are generally sent in bulk, making it even more cost-effective since small businesses don’t have to pay for each individual message sent out.
- Greater personalization: Cold emails can be highly personalized to fit the needs of each recipient and contain specific information about them including their name, location and interests. This helps to create a more authentic connection with the recipient and make a lasting impression on them. For example, a company selling shoes may include information on the type of shoe they think the recipient might be interested in based off of their demographic data that was collected during previous purchases or surveys completed by the recipients.
- Improved Targeting: With cold emailing, companies can target potential prospects based on demographics, interests and even past purchases – allowing them to deliver highly relevant messages at the right time when they are most likely to convert into sales or leads from prospective customers. Companies can also segment their list of contacts into different categories which allows for better targeting and personalization of their messages for increased effectiveness with each cold email campaign conducted by them.
- Automation possibilities: The majority of cold outreach software have built-in automation capabilities which saves time and effort as there is no need for manually sending out emails one-by-one. This task can be fully automated so that it only takes minutes instead of hours or days just to get started with sending out a bulk email. Additionally, user engagement can also be automated through certain software programs that track responses from recipients so companies know who opened what message and when they did so they can follow up accordingly without any manual intervention needed from employees who would otherwise have had to spend time tracking down each response manually – making automation a great tool when conducting cold email campaigns.
- Quick results: Unlike other forms of marketing such as print ads or radio where companies have no immediate way of knowing how successful their campaign was until it has been running a while, cold emails provide quick feedback within 48 hours after the campaign has been launched giving businesses instant insights into what works best when it comes to delivering results from cold email campaigns. This makes it easier for companies to adjust their strategies quickly if something isn’t working well instead of waiting weeks before realizing results are not coming in due to lack of effectiveness with certain tactics being used within their campaigns.
- Easy measurement and analysis: Through analytics tools like Google Analytics companies are able track metric such as open rates, click through rates, response rates, lead generation and more. All these essential metrics provide an easy way for businesses to measure success rates on a granular level giving them deeper insight into which tactics used in their campaigns performed best allowing them tweak future campaigns accordingly.
- Improved ROI: Last but not least cold emailing provides improved Return On Investment (ROI). As mentioned earlier prices associated with hosting and managing campaigns are significantly lower compared other forms marketing providing higher ROI compared alternatives such as print advertising which requires high upfront costs yet provides very low returns compared what organizations could achieve using an effective strategy around leveraging power of engaging prospects through well crafted personalized emails delivered directly into inboxes potential customers.
10 features to look out for in cold email apps
Before selecting any cold emailing solution for your specific needs, make sure it has the following features as standard:
- Automation: Automation is a must-have feature when it comes to successful cold emailing campaigns as it saves time and effort by automating certain tedious tasks such as sending messages one-by-one, tracking responses and following up with prospects.
- A/B testing: By having a/b testing capabilities within the software allows companies to easily test different message variations and subject lines to see which ones perform best giving them insight into what tactics work best when conducting their campaigns.
- Personalization: Being able to personalize each mail sent out based on recipient data allows for better engagement from recipients as messages become more relevant to them making it easier for businesses to convert potential customers into leads or sales.
- Scheduling: Having the ability to schedule emails ahead of time, whether it’s for daily campaigns or one-off messages makes it easier for businesses to be proactive in their approach.
- Template library: A library of pre-made templates allows for quick and easy setup when launching a new campaign as companies can simply choose from existing templates that have already been tested and proven to work.
- Reporting and analytics: Having analytics capabilities within the software provides insight into which tactics worked best after a campaign has been launched making it easier for companies to make adjustments if needed based on data results instead of guesswork which could lead to failure down the road.
- Automated follow-ups: Automating follow-ups after an initial email was sent out allows for companies to take a more proactive approach when engaging with potential customers of having to manually send out mails each time which can be very time consuming.
- Spam compliance: The ability to ensure that emails abide by applicable laws and regulations such as the CAN-SPAM act is essential in order to protect businesses from legal risks associated with noncompliance.
- Multi user access: Having access for multiple users within an organization allows for team collaboration, giving different members of the team access to functions within the software depending on their role and responsibilities.
- Integration with CRM and marketing tools: Integrating the software with existing CRM and marketing tools such as Salesforce or Google Analytics allows for better data tracking, making it easier to get an overall picture of how successful campaigns are performing. This feature also helps bridge the gap between different technologies within a company and streamlines operations.
8 best practices of cold emailing
Cold emailing comes with a learning curve that, if not approached right, could lead to failure when launching campaigns. Here are 9 tips for successful cold emailing:
- Have a clear CTA – Make sure that your email contains a clear and direct call-to-action (CTA) asking the recipient to take some sort of action. Without a CTA, you will likely not get any response from the reader and your message will be ignored. The CTA should be placed at the very end of the email or in its own separate section for maximum effectiveness.
- Personalize your content – Showing that you understand who your reader is and what their needs are by personalizing your content can make all the difference when it comes to campaign success. Whenever possible, use information such as name and company name within the body of your message to show the reader that you’re not just sending out a generic message.
- Keep it short and sweet – People are busier than ever these days, so make sure to keep your email short and straight to the point. Long messages tend to be less effective when trying to engage a reader so make sure yours has been edited down to only include what’s important.
- Send at optimal times – Sending your cold emails at the right time of day can help maximize open rates and response rates significantly. The best times vary from industry-to-industry, but generally speaking, midweek mornings tend to work well for cold email campaigns.
- Use an engaging subject line – Your subject line is the first thing that a reader will see when they open their email inbox and it’s incredibly important. A well-crafted subject line should be interesting, catchy, and should make the recipient want to learn more by opening your mail.
- Make it mobile friendly – Mobile devices are now being used more than ever to emails and as such, you should ensure that your cold email campaign is mobile friendly. This means making that your content displays properly on different types of devices so that readers can easily interact with your message regardless what device they’re using.
- Avoid spam words – Words like “free”, “trial”, or “guarantee” can cause your message to be flagged as spam by email providers and never reach their intended recipient. Make sure to avoid using any of these words or phrases if you want your message to get through.
- Test, track, measure and repeat – It’s important to continually test different elements of your cold email campaigns such as subject lines, sending times, content length, etc., in order to see what works best for your particular audience. You should also track data like open rates and click-throughs over time so that you can make adjustments and measure the success of your campaigns.
- Unsubscribe option – Finally, make sure to include an unsubscribe option in your email so that readers can opt-out of future emails if they choose. This will help protect your reputation and ensure that you’re not sending out unwanted messages.
Following these tips can help ensure that you get the most out of your cold emailing endeavors and increase the likelihood of success. Implement these best practices today and start seeing better results from your campaigns.
5 challenges you face when sending cold emails
- Low open rates – One of the biggest challenges of cold outreach is getting people to open your emails in the first place. Due to an increasing number of emails being sent every day, competition for inbox space is fierce. To combat this issue, focus on crafting engaging subject lines and ensuring that you’re sending your emails at optimal times.
- Achieving response rates – Another challenge with cold outreach is getting recipients to respond back to your messages. This can be accomplished by keeping your content short and relevant, personalizing it as much as possible, and providing a clear call-to-action (CTA) at the end of your email asking the reader to take some sort of action.
- Keeping email content fresh – It can be difficult to keep your email content fresh when you’re sending out multiple messages a day. To help combat this issue, try to vary up the types of emails that you’re sending and make sure each one is targeting a specific audience with relevant content.
- Establishing credibility – Trust is essential in any relationship and this holds true for cold outreach as well. Being able to establish credibility quickly will go a long way towards helping close more deals or acquire more customers through cold emails so make sure to showcase any awards, reviews, or other evidence that proves your expertise.
- Protecting your email reputation – It’s important to protect your email reputation by avoiding spammy words, limiting your sends to one or two emails per week, and including an unsubscribe option in each message. These steps can help you build a better relationship with recipients and ensure that your messages get through to their inboxes.
8 softwares related to cold email apps
- Sales enablement software: This type of software helps sales teams become more efficient by providing resources such as templates, insights and analytics that improve customer engagement and interaction. For example, a cold email automation app could be used in conjunction with sales enablement software to quickly generate custom emails for each customer based on the customer’s data and preferences.
- Sales automation apps: These tools help automate repetitive tasks typically associated with sales processes such as lead tracking, contact management, appointment scheduling, etc. They can also be used in tandem with a cold email automation tool to track customer activity related to any emails sent out and follow up with leads accordingly.
- Email warmup tools: These are essential for any cold email campaigns as they help to ensure that your emails are not marked as spam and reach the intended recipient. For example, a cold email automation app can be used in combination with an email warmup tool to monitor deliverability rates and keep emails from ending up in the spam folder.
- Sales CRM: Customer Relationship Management (CRM) software allows sales teams to better manage leads, contacts, customers, and accounts. This type of software works well with cold emailing apps because it helps target specific audiences more accurately which increases the likelihood of success with each campaign.
- Cold calling software: These tools enable sales reps to easily make calls directly from their computers or mobile devices without having to manually dial each number. This can be helpful when trying to reach out to potential leads through cold calls and pairing it with a cold emailing app gives sales reps the opportunity to follow up quickly in case the call didn’t go well.
- Deal management apps: These tools help automate the process of creating deals, tracking progress, and managing customer relationships after closing a sale. By using deal management apps alongside a cold email automation tool, you can easily keep track of which emails were sent to each customer and how they responded so that you can better manage your deals in the future.
- List management apps: These are essential for any type of outreach program as they help ensure that your lists remain up-to-date by providing clean, organized, and accurate data. By using a contact list management app in conjunction with a cold email automation tool, you can make sure that your emails are sent to the correct recipients and that they reach their inboxes.
- Email testing tools: This type of software helps ensure that your emails will be correctly displayed on any device or browser by providing previews of how each message looks. By using an email testing tool alongside a cold email tool, it is possible to quickly analyze how your messages look before sending them out for maximum effectiveness.