For advertising, there are two main advertising platforms: Google AdWords and Facebook Ads. Google AdWords is a pay-per-click advertising platform while Facebook Ads is a performance advertising platform. They both have their pros and cons but it can be difficult to decide which one to use for your campaign.
The major difference between the two advertising platforms is that with Google AdWords you’re charged on how many people click on your ad while with Facebook ads you get charged when someone takes an action from the sponsored post such as watching a video or filling out a form after clicking on an ad.
In order to create effective campaigns in either advertising platform, keywords, landing pages and cost per click need to be considered carefully so that they convert into sales.
The advertising platform that offers the most targeted results is Google AdWords. This is because of the keyword research involved in advertising on this platform.
SpeedPPC is advertising software for Google Ads that helps advertising agencies determine the best advertising strategy, target the right keywords and increase traffic to client offers.
SpeedPPC is PPC software for Google Ads but also a spy tool that allows advertising agencies to research competitors’ advertising strategies and see what keywords they are bidding on, what ads they are running, and the impressions and clicks they’re seeing. This type of information can be used to formulate an advertising strategy that will be more effective than your competitor's.
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