Hotjar is a user behavior tracking software that allows you to track the hot spots of your website. This means you'll get a bird's eye view of your user experience: where they spend their time, how they move around and interact with your site.
Hotjar is a tool that detects the mouse movements, interactions (clicks & hovers) and features used by people visiting your site. The heatmaps show where visitors click, scroll and act on your site, giving you valuable insights into their preferences which you can then use to improve conversion rates. Heatmaps are also a great way to spot areas of low engagement which will instantly stand out as they show up on the heatmap as cool spots. With this information, you may want to create different variations of your pages or test out new designs before releasing them live.
Hotjar also provides survey form analytics so it's easy for you to identify areas with low engagement rates and fix them accordingly. You can easily get feedback from your visitors by creating a survey form which allows you to receive feedback from visitors about their experience on specific pages.
Want to know where to focus your efforts on your site? Start with the Hotjar Free plan. It's easy to install, packed with features and completely free.