Hopscotch is a powerful tool designed to help companies convert more trials into paid customers and reduce churn. Offering interactive product tours and in-app messages, Hopscotch provides an engaging and personalized user experience that encourages adoption and retention. With customizable features, it allows businesses to create unique, branded experiences that resonate with their audience. Despite its extensive capabilities, Hopscotch remains user-friendly with no coding required, making it accessible for businesses of all sizes.
Moreover, Hopscotch’s functionality extends beyond mere onboarding. It serves as a comprehensive platform for user education, feature adoption, and product announcements. The platform’s segmentation capabilities allow for targeted interactions based on user activity, enhancing the overall user experience. Although it currently does not support mobile applications, Hopscotch offers a browser SDK for additional customization and provides different plans with unlimited product tours and in-app messages, catering to various business needs.
One key user type for Hopscotch is SaaS (Software as a Service) businesses. These businesses can use Hopscotch to onboard new users, guiding them through the software’s features and functionalities. By creating interactive product tours, these companies can ensure that users grasp the full potential of the software, increasing the likelihood of conversion from trial to paid customer.
E-commerce platforms can also benefit from Hopscotch. By using targeted in-app messages, they can drive feature adoption among their users. For instance, if an e-commerce platform introduces a new wishlist feature, they can use Hopscotch to guide users through the process of adding items to their wishlist, ensuring that users adopt this new feature.
Educational platforms can leverage Hopscotch to educate their users. For example, an online learning platform can use Hopscotch to guide students through the process of enrolling in a course or using a new study tool. By progressively introducing new features through interactive tours, these platforms can ensure that students fully understand how to use the platform, enhancing their learning experience.