The intelligent product management platform
Calido is a product management software that leverages the power of data to help product managers roadmap, launch, and manage their products
Latest deal

Calido Lifetime deal on AppSumo

Launch a successful product based on data, not gut feeling.
Identify priorities by visualizing your product strategy more easily.
Visualize user journeys and focus on key areas for improvement.
Easily share your roadmap with internal stakeholders to keep them informed and engaged.

Without a product management system in place, your product vision is nothing more than a dream. You need a structure and a process in place to take your product from concept to market. What if there was a system that could help you do all of that, and more?

Say hello to Calido.

With Calido, product management becomes a breeze. The platform helps you build customer-driven products, align strategy across teams and simplify product management workflows. In short, Calido make your life as a product manager easier so that you can focus on what's important: creating amazing products.

What's Calido?

Calido is product management software that helps simplify workflows and make better data-driven decisions. It's designed to help product managers prioritize and manage product development initiatives. A product management system like Calido provides the structure and organization you need to turn your vision into a reality. It ensures that all stakeholders are aligned and working towards the same goal, and it streamlines your product development workflow so you can move faster and achieve more.

From product managers to project managers, product marketing teams to UX teams, Calido can help streamline workflows and improve decision-making across your entire organization. With its flexible and scalable design, Calido can be customized to fit the needs of any team or organization.

How Does Calido Work?

Calido is product management software that helps you execute your vision from beginning to end. Simply start by adding all essential product data into Calido. From there, you can manage the entire product lifecycle. You can set your roadmap, product launch plans, team priorities, and product goals. Calido allows you to fully visualize how your product is progressing so you can make changes on the fly. By linking everything together, you can make sure that your product development is always aligned and progresses smoothly.

Calido Features

To improve your product management, Calido offers the following features:

Centralize Your Product Management System

By consolidating all of the information in one place, it is easy to identify patterns and trends. This can help with prioritization and decision-making. Additionally, the ability to create custom objects or record types allows you to tailor the system to your specific needs. This makes the Calido feature an essential tool for any business.

Replace Disjointed Tools

If you're using a bunch of disjointed tools to get your work done, it's time to switch to Calido. Calido is a complete solution that offers everything you need to manage your projects effectively, including a wiki for documenting needs, an easy way for taking notes, and a task management tool to track your tasks. With Calido, you can streamline your process, optimize your information management, and deliver better results.

Back Your Standpoints

Being able to back your decisions comes in handy both in personal and professional settings. Imagine you've just made a large purchase, like a car or a house. You did a ton of research, so you feel good about the decision you've made. But then someone comes along and tells you that you could have gotten a better deal elsewhere. If you're able to back your original decision with logic and reasoning, it'll be much easier to defend your choice. The same is true at work. If you're ever met with resistance to one of your ideas, being able to build context and explain how it links to your company's overall strategy will help you get buy-in from even the most skeptical team members. With Calido, you'll have all the product information you need right at your fingertips so you can quickly build a case for your product decisions.

Track Beyond Just Features

The added benefit of Calido is the ability to track progress beyond features. As flexible as a grid, users can define their data as needed. As relational as a database, Calido allows users to link data to each other to provide for more context and surface evidence. As powerful as a smart sheet, users can create custom views, filters, and actions to visualize progress in the way that makes the most sense for them.

Create Custom Views

At Calido, we understand that different stakeholders have different needs when it comes to product information. That's why they've developed a custom saved views feature that allows you to build and share views that are tailored to each individual's needs. With saved views, you can customize the level of detail, the data points included, and the format of the information presented. This way, you can ensure that everyone has the information they need to make informed decisions about your product. Whether you're launching a new product or managing an existing one, saved views can help you keep everyone on the same page.

Keep Your Strategy In Mind

As a business leader, you know that strategic planning is essential to success. But what often happens is that you create a plan and then get so busy with day-to-day operations that you never get around to executing it. Or, you might have a great plan but lack the visibility to see if you're making progress toward your goals. Calido helps you prioritize the right features keeping your strategy in mind, linking them to your strategic initiatives, goals, or any other strategic driver you track. This way, you can easily see which features are most important to your success and ensure that your team is focused on the right things.

Prioritization Scores

Prioritization should be based on more than just a gut feeling. That's why Calido created a custom tool to help you prioritize features based on your own unique criteria. With this tool, you can define strategic scores, impact scores, or a combined score for each feature. Then, you can use multi-sorting and advanced filtering to generate a prioritized list of features that meet your specific needs.

Create User Personas

When developing any product, it is essential to have a clear understanding of your target audience. Without this focus, it is all too easy to get sidetracked and end up with a product that doesn't meet the needs of anyone. This is where Calido can help. By creating user personas, you can ensure that your priorities are aligned with the needs of your target audience. This in turn will help you to create a product that is both usable and successful.

Map User Journeys

User journeys are crucial to any product or service. By mapping your priorities to your top value user journeys, you can ensure that you're delivering on the use cases that matter most to your users. This allows you to focus on improving key areas like user onboarding, invite processes, upgrades, authentication, or creating the first report. By focusing on these key areas, you can increase adoption and conversion rates while also unlocking user blocks. By doing this, you can improve the overall experience for your users and ensure that they keep coming back for more.

Share Your Roadmap

As any product manager knows, creating and maintaining a roadmap is essential for keeping stakeholders informed and aligned on priorities. But sharing a roadmap can also be a great way to engage internal stakeholders and get them invested in the product development process. With Calido, you can easily build custom views of your roadmap and share them with colleagues. They can score and rank criteria, drill down to see related records, and even suggest changes or additions. This helps ensure that everyone is on the same page and that the roadmap reflects the needs of all stakeholders.

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Plans & Features

Calido Pricing Overview

Find the best price for Calido
Lifetime deal
Plan Terms
Lifetime access to Calido Enterprise plan
All future Enterprise plan updates
60-day money back guarantee
Plan Features
Manage product roadmaps, ideas, features, escalations, and tasks
Collect and organize customer feedback
Hierarchical or flat list, Kanban, or Gantt chart view
Cross-department collaboration
Connect roadmaps to strategy and goals
Set company and product strategy: objectives and key results (OKRs)
Sync roadmaps with development tools like JIRA with prebuilt integrations
User personas
Competitive analysis
Pricing options
License tier 1 for $69/lifetime: 5 team members, 5 workspaces, 5 products, 25 contributors, unlimited viewers.
License tier 2 for $119/lifetime: 20 team members, 10 workspaces, 10 products, 100 contributors, unlimited viewers.
License tier 3 for $229/lifetime: 50 team members, unlimited workspaces, unlimited products, unlimited contributors, unlimited viewers, reviews & questions.
no promo code required
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Lifetime deal
Lifetime deal


The intelligent product management platform
no promo code required
Lifetime deal

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